No, we’re not saying that you should arrive at the show armed with pizzas and curries to hand out (although that would certainly make an impression!).
What we mean is that if you want to stand out from the crowd and make yourself memorable to visitors after they’ve returned to their daily lives, it’s a good idea to have a stock of promotional items to give out to everyone who visits your stand
After all, your stall is unlikely to be the only one an attendee interacts with during their visit. Giving people something branded to take away could be the difference between them enquiring with you after the show and forgetting you the moment they walk out the doors.
Here’s a few things to consider if you’re planning on using giveaways:
1. LOCATION: Everyone loves a freebie, so place the items somewhere that makes people walk into or through your display to get them - giving you the chance to interact and initiate conversations.
2. TYPE: Make the item genuinely beneficial and something which the recipient will be able to use over and over again. Every time they use it, they’ll be reminded about your business!
3. QUALITY/COST: Your giveaways will have your company logo on it, so you don’t want them to be tacky and poorly made. Investing in quality sends the right message about your brand.
4. VISIBILITY: If it fits your company’s image, handing out brightly-coloured stickers, wristbands or other wearables are great for raising brand-awareness amongst visitors. It’s a simple way to market your business throughout the exhibition hall.
So make sure you turn up at the show ready to give your branded rulers/wristbands/calculators/notebooks/pens/lanyards/sweets to everyone who visits your stand. Those bon bons could turn a potential buyer into a long-term supplier!